Friday, November 30, 2007

Santa's Straight-Up Nigga

It's funny how racial slurs and just plain offensive language don't cross borders with all their baggage intact. We've mentioned the country's beloved national golliwog Memin Pinguin before, and there's a packaged snackfood here called the Negrito, whose corporate mascot is a wild-afro'd, well, negrito. (Negritos are made by a company called - this is true - Bimbo, and if you're wondering why we haven't included a picture of the package, go ahead and do an image search for "negrito and bimbo," though we wouldn't recommend doing it at work.)

So it probably shouldn't surprise us that the Caucasian, Mexican rapper calling himself Nigga is not only riding a nationwide wave of popularity unhindered by his name, (current hit video is here) but, as you can see from this full-page ad in a family newspaper, Sears is perfectly comfortable pimpin' (can I say that?) his album with an in-house appearance - at Christmastime. 'Cuz it just ain't Christmas without ya Nigga - ya feelin' me?

This sort of thing cuts both ways, of course. Y'know, good luck finding Spic 'N Span on the shelves here, and Beaners coffee has a way to go before it overtakes Starbucks. On the other hand, Mexicans routinely refer to their border-crossing compatriots as "wetbacks" (mojados), even in polite company.

Anyway, here's a close up of Sears's Santa givin' big ups to his Nigga, throwing up what we believe is the sign of the Long Beach Crips. Gz up, ho-ho-hoes down!

7 comments:

Anonymous said...

actually.. the first page on the image search has a link:

http://www.candywrappermuseum.com/bimbo.html

Burro Hall said...

That's way out of date. The new one looks like the kid from the "Boondocks" comic strip.

Julie said...

I just got home from the Braintree Mall, and happened to park by the Sears entrance. Interestingly enough, copyright laws apparently don't cross the border, because the rapper has stolen the exact font of the Sears store sign.

Burro Hall said...

Oh, you're about that. That's why there's a hair salon here with Avril Lavigne's picture on the sign, and a tux shop featuring, inexplicably, Russell Crowe. There's also a women's clothing store called "Liz Minelli," with a space after the Z that makes me think there used to be an A there until someone's attorney decided to vacation in Queretaro.

Anonymous said...

Bienvenidos a Mexico.

Por favor, deja sus mojones 'PC' a la frontera.

Olivia said...

"Mexicans routinely refer to their border-crossing compatriots as "wetbacks" (mojados), even in polite company."

Where the heck did you get that from, I don't know. But that's not true.

About the political incorrectness, this guy using 'nigga' as a nickname is as politically incorrect as Madonna having a smash hit on the radio about being in an island where she brands the people who live there as "lazy", "with absolutely no worries in the world". It's just IGNORANCE. Plain and simple.

Burro Hall said...

Um, from living here for the last five years. Here, just as a random example, is about 300 instances of the local paper using the term to describe border-crossers.