Friday, December 14, 2007

Blind Consumerism

As part of a nation-wide effort to becomes as completely advertising-saturated as the United States, the tiny (and pointless) braille street signs that went up this summer are now being brought to you by Coke. You have to wonder how much Coca-Cola paid for this space, which is too small and hung too low to catch the eye of the sighted, and too not-braille to catch the....um, whatever it is advertisers aim for on the blind.

Most importantly, though, are blind people more, or less, likely to notice their testicles atrophying? I've heard the other senses tend to overcompensate. This could be an interesting backlash.

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