Tuesday, April 01, 2008

Absolut Reconquista

Marketing writer Laura Martinez came across this striking ad for Absolut Vodka in the latest issue of Quien, which is sort of the Mexican version of In-Style. Those Swedes sure know how to push Mexico's buttons. What would truly be ballsy, though, would be to run these ads in the southwestern US. The "Americans for An American America" crowd would be dumping Absolut Citroen into the Rio Grande - well, until they discovered it's $32 a liter, at which point they'd just hang a big papier-mâché bottle in effigy.

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