Friday, April 11, 2008

Big Skyy Country

Just when I'm ready to put this whole Absolut thing to rest, it gets sillier. I'm assuming this is tongue in cheek.

SKYY® Vodka, Made in the USA, Proudly Supports Treaty of Guadalupe Hidalgo

In 1848, the Treaty of Guadalupe Hidalgo officially ended the Mexican-America War (1846-1848). With the signing of this treaty, the United States gained control of what was to become the Golden West, including California, Arizona, Utah, Nevada and parts of Colorado and New Mexico. Today, SKYY® Vodka, the number-one vodka produced in the United States, spoke out against suggestions by Absolut® Vodka to disregard that treaty, as well as the joining of Texas to the Union in 1845, as depicted in Absolut’s recent advertising.

In the ad, an “Absolut World” is depicted where the map of North America is re-drawn with Mexico claiming much of the Western United States, negating the Treaty of Guadalupe Hidalgo, as well as the Gadsden Purchase (1853), and the independence of Texas (1836).

“Don’t get me started on the Gadsden Purchase,” continues [Skyy spokesman Dave] Karraker. "I think the folks in Tucson and Yuma would be rubbed the wrong way if they hear this landmark deal was somehow nullified as suggested by Absolut, a Swedish-owned [sic] brand.”

Don't get me started on the Gadsden Purchase! God, how many times have I pounded my fist on the bar just before closing time and shouted that at the room?

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