Tuesday, April 14, 2009

As Promised

Your non-apology apology:

MEXICO CITY (AP) — Burger King is saying "have it your way" after the Mexican government complained about an ad campaign featuring a diminutive wrestler dressed in a cape resembling a Mexican flag.

The company pledged Tuesday to pull the ads for its chili-flavored "Texican" hamburger, saying they were "not intended to offend anyone."

"BKC (Burger King Corp.) has made the decision to revise the Texican Whopper advertising creative out of respect for the Mexican culture and its people," the company said in a statement sent to The Associated Press.

Burger King, which is known for its signature Whopper hamburger, said it would air redesigned ads "as soon as commercially possible."

"The revised campaign will focus solely on the Texican Whopper sandwich and will not feature any characters or the use of the Mexican flag," the company said.

..."It was our intention to promote a product whose culinary origin lies in both the American and Mexican cultures, and was meant to appeal to those who enjoy the flavors and ingredients that each country offers," the company said.

Oddly, the apology does not cover (nor does it change) the fact that the company is selling a burger "topped with delicious taco coated chilli [sic] con carne," which...c'mon, that's just fucking disgusting. Disgusting!

If you want to co-opt "Mexican culture and its people," may we suggest the BK Escamole Deluxe?


Anonymous said...

what does "taco coated" mean?

Burro Hall said...

We've had three researchers working on that exact question for 24 hours now. We'll let you know if there's a breakthrough.

Anonymous said...

ask perro, bet he knows!

Anonymous said...

I won't forgive you for telling me what escamole is.