Monday, April 13, 2009

Hold The Pickles, Hold The Midget

The latest chapter in Mexico's epic, Ahab-esque quest to find things to be offended about is this ad for the new Burger King "Texican Whopper" currently running in Spain. Taken individually, Mexican food and Burger King food can both give you the runs. But together! My God, you'll never get off the toilet - United by Destiny indeed.

What immediately jumps out, of course, is the contrast. America is represented as a tall handsome Marlboro man whose chaps draw the eye towards his own Double Whopper, whereas Mexico is represented by, well, the other guy. This article quotes an outraged Mexcian tourist in Spain calling the ad "subliminal," though we'd suggest that a short, fat midget in a lucha libre mask, wearing the Mexican flag as a serape, could better be described as "liminal." Nothing "sub" about it.

But the problem - since many Mexicans are short and fat, and at least as many wear lucha masks as Americans wear chaps - is the use of the Mexican flag, which always gets you in trouble, and is in fact against the law. We'll bring you Burger King's public non-apology apology when it happens. But for now, we're on a quest to find the Texican here, if only to see whether Burger King's corporate ballsiness extends to trying to sell Mexican-ish food to Mexicans, literally wrapped in their own flag.

Update: there's video as well...


We'll call this "Brokeback Montaña."

3 comments:

Lazlo Lozla said...

If you see Mexican TV at all, you'll notice that, although not all of us are blond, we're mostly tall and athletic people, with clear eyes and fair skin. It's right there in the soaps and Telcel ads! So of course we will be offended by this cheap effort to distort the country's image.

Burro Hall said...

Yes, and that's just the women...

Lazlo Lozla said...

Uh?
Anyway, I saw the commercial and it's funny. I always knew the Marlboro Man was gay...
Not that there's anything wrong with that! I mean, who wouldn't want a "little spicy Mexican" as your, um, housemate?