Sunday, May 17, 2009

Sch...itty!

We don't know why it's only now occurring to us to just steal all our content from Tex[t]-Mex, but it really does leave us a lot more time to drink in the afternoon.

Anyway, they came across this bold new advertisement from Schweppes tonic water, which makes a point we think too many companies shy away from: that Mexicans really are filthy, disease-ridden, germ-infested people with whom interaction should be avoided at all cost. Also, several dozen of them have died of a contagious illness, which is, when you think about it, pretty damn funny.

Apropos of nothing, we note that, early last year, Schweppes announced that it had begun using the Pathatrix-Ultra food-borne pathogen testing program, which is used "for the rapid detection of food-borne pathogens such as salmonella spp, listeria spp, campylobacter spp, E sakazakii, MAP, and Ecoli O157." We're not sure why they would have done this, unless there was a fear within the company that consumers might contract these illnesses from the company's products.

Schweppes, by the way, is now owned by the Dr. Pepper Snapple Group, Inc. [Note to self: great band name.] According to their latest annual report:

Our Mexico and the Caribbean segment is a brand ownership and a bottling and distribution business. This segment participates mainly in the carbonated mineral water, flavored CSD, bottled water and vegetable juice categories, with particular strength in carbonated mineral water and grapefruit flavored CSDs. In 2008, our Mexico and the Caribbean segment had net sales of $427 million with our operations in Mexico representing approximately 90% of the net sales of this segment. Key brands include Peñafiel, Squirt, Clamato and Aguafiel.

Fortunately, given the way global commerce works, no one at corporate headquarters actually had to touch any of the 5 billion pesos Mexicans spent on the company's products last year.

5 comments:

Lazlo Lozla said...

So, if you're a Mexican in the UK you get a Tube car all for yourself? Could be worse. If you're Brazilian, you could be confused with a terrorist and shot to death in said Tube...

radosh said...

Um, there's no way that guy's a Mexican. Not wearing a hat like that. Clearly he's a gringo shmuck who just returned from spring break in Cancun. Which means Schwepps got it right. http://is.gd/vD1D

Anonymous said...

Leave it to humanity to continuously lower the bar. What a surprising lack of class from a country that revels in reminding the rest of the world that it has so much of it.

Jorge Arturo said...

I found it funny, and I'm mexican, because is making joke of the situation not attacking the nationals, but attacking ignorance.

Anonymous said...

His cynical smile is great....