Sunday, May 10, 2009

Viral Marketing

Desperate times call for desperate measures, we suppose, and the Mexican hotel industry sure is desperate these days. Still, we're not 100% convinced that AM Resort Hotels' Flu-Free Guarantee is a such a great idea:

If a guest contracts Influenza A - H1N1 while staying with us, their next three vacations will be free of charge. In order to qualify, the guest must have reserved their stay between May 8, 2009 and June 30, 2009 for travel taking place between May 8, 2009 and December 20, 2009. New reservations only.

There are many strands of H1N1, therefore it must be qualified as Influenza A - H1N1. The guest must provide positive blood results in addition to the certification of the doctor who performed the test in order to redeem the three free return stays.

We're not sure if it's the suggestion that, while staying at an AM Resorts hotel, a guest may in fact come down with a potentially deadly illness, or the legalistic nitpicking over exactly which potentially deadly illness a guest must contract - out of the presumably many, many potentially deadly illnesses one can catch in an AM Resorts hotel - to be eligible for the grand prize, which is to stay several more times at the hotel chain at which you were staying when you or your children developed a potentially deadly illness (and the name of the swine flu-spreading hotel chain, once again, is AM Resort Hotels!), but in our humble opinion, the Vice-President in Charge of Not Doing Stupid Shit was clearly out of the office last week, probably with swine flu.

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