Sunday, October 04, 2009

Adventures in Advertising

The award-winning Querétaro tourism office just published 10-page advertising insert titled Destination Querétaro [pdf], which is running in some of your finer travel-porn glossies in the US this month. It's wrong-headed in a number of ways: Coca-cola is not a "regional product," amigos, it's just bottled here; and for the love of Pancho Villa, people, why are you promoting this city as a "retirement destination"? (San Miguel is just 50 miles away, and much nicer, retirees!) But what really made us toss our copy of National Geographic Traveler across the bar is that there are sections labeled "Cultural Centers," "Top 5 Attractions," "Renowned Artists," and "Regional Brands," and yet somehow the words "Burro Hall" fail to appear under any of them. Hideth not your light under a basket, Querétaro tourism office! God said that.

But DQ does note correctly that beers are a buck-eighty. That should be enough, but we understand the need to pad it out for another 9.9 pages.

4 comments:

Anonymous said...

God mentioned Burro Hall? Is it in the Bible too?

Burro Hall said...

It's in Luke, you heathen.

Midwesterner in Mexico said...

I particularly liked the 5-day Queretaro itinerary. It seems a bit loosey-goosey, particularly day 2 which appears to stop at lunchtime. As my husband wondered, is that meant to imply you'll be stuck in the baño the rest of the day...?

Burro Hall said...

I think it means you'll spend an hour and a half trying to get the check, and then another two hours waiting for change. By then, you're ready to call it a night.