Tuesday, March 01, 2011

Shades of Mediocrity

Yesterday, President Calderón got together with the leaders of Mexico's tourism industry and issued a bold declaration seeking to position the country as the world's number-five tourist destination by 2018. Included in it was a ten-step program for making this happen. We were going to go through it and nitpick - for instance, a ten-item list that does not include "improve security" strikes us as fundamentally un-serious - but we put this aside to focus on with most amazingly awesome thing, one of those "See, this is why we love Mexico! moments, which is that the president of this great nation convened a group of leaders from one of the country's most important industries, and together they looked the nation straight in the eye and issued this challenge:

    We Can Be #5!

And they set a seven year deadline for achieving this.

Tell us you don't love this country. You can't, can you?

We're reminded of President Kennedy's words half a century ago: "I believe that this nation should commit itself to achieving the goal, before this decade (or maybe the next) is out, of launching a man into a relatively impressive, sub-orbital altitude, and returning him safely to the Earth."


I Must Be Crazy To Live In Mexico said...

I don't understand why I don't fit in living in Mexico? I bask in the glory of mediocrity.

Anonymous said...

You can only aim so high when unprecedented affordability is currently your best selling point.

Burro Hall said...

Of course - but acknowledging that is where the genius lies. In the US, we say things like "We have the best health care system in the world!" even though that's not even remotely true. Mexico, though... Number Five, baby!