Given the importance of tourism to the Mexican economy, and the importance of image to the tourism industry, it's important to convince the world that this is not exactly true. And who better to deliver that message than a violent, sociopathic, convicted rapist who made hundreds of millions of dollars beating people unconscious under the auspices of the most corrupt professional athletic governing body since they closed the Coliseum?
Ex-heavyweight champion Mike Tyson got attention from the press last week by participating in a promotional tourism campaign for Mexican resort cities Acapulco, Ixtapa, Cancún, Mazatlán and Puerto Vallarta.
“Throughout my career they have always treated me with dignity and respect”, said the ex heavy weight champion, as he wore a gray suite, white shirt and championship belt during the campaign launch in Mexico City. Tyson, who was named “head ambassador of the “Mexico ¡Se Siente!” campaign” took the time to thank his Mexican fans for their support throughout his career.
"Come for the beaches. Stay for the coma-inducing beatdown!" Presumably, all the Mexican Tourist Board's other choices had already been executed.
Seriously, how inept is this country at self-promotion? Our idiomatic Spanish has always been a bit weak, so we had to look up "Se Siente," which basically means "feel yourself," but which we assume is used in the less-onanistic sense of "feel like yourself." We're still not sure about that, but we discovered that, at least in Spain (and, remember, this is a Spanish-language campaign), it means "sucks to be you!" which, as slogans go, is decidedly uninspiring. (Coincidentally, it's exactly what Tyson said to Evander Holyfield when he was doing his part to boost Las Vegas tourism 15 years ago.)
If we'd started this post by saying, "Mike Tyson is the newest ambassador for the 'Mexico: It Sucks Be You!' campaign," you'd have marveled at our wild comic creativity. This blog literally writes itself sometimes.