One of Querétaro's most iconic monuments is the statue of Santiago on horseback a few dozen meters up the street from Burro Hall HQ, which is the central image in the city's foundation myth. (For a detailed discussion, see this post and, most especially, the comments.) It's pretty well impossible to pick up a tourist brochure of the place and not find this heroic caballero on the cover.
What's also true is that it's more or less always shot from this angle. There's a reason for that.
You can always count on Burro Hall for the complete story.