Remember about a year ago, when President Obama made a passing reference to Querétaro in a speech, and the whole state starting squealing like Beatles fans inside Ed Sullivan's studio? We made cruel fun of that, of course! And then that other time a few months before that, when the New York Times said some nice things about the town, and it became front page news here, despite the fact that we're well outside the Times's home delivery area? We made fun of that, too. We can't help ourselves.
So of course, right on time (well, right on Mexican time - meaning a mere 8-14 months later), the Government of Querétaro has produced a slick, English-language ad featuring those two earth-shaking events and a half dozen other favorable mentions of the state (half of them from Mexican media). And while probably much of it is even true, the absurdities, frustrations and tragi-comic examples of civic and municipal ineptitude (amply documented by this blog going back almost 8 years) have all been miraculously erased. (And, through the miracle of what we assume is Photoshop, a black guy has been added! [Not Obama - though his botching of the word "Querétaro" was smoothed over. The other black guy, who supposedly lives in this town.])
Our favorite little moment of accidentally-poignant honesty is when the ad brags that someday Querétaro plans to be the first state in Mexico with electricity, running water and non-dirt floors for all its inhabitants. We're sure the details of that plan will be filled in later.